How to Run Ads on Snapchat in 2024

Running image ads on Snapchat can be a highly effective way to reach a younger audience and boost your brand's visibility. Here’s a step-by-step guide to help you create and launch image ads on Snapchat in 2024.

Step 1: Set Up Your Snapchat Ads Account

1. Log in to Snapchat Ads Manager: Go to ads.snapchat.com and log in with your Snapchat account. If you don’t have an account, create one.
2. Create an Ads Account: Follow the prompts to set up your Snapchat Ads account.

Step 2: Create a New Campaign

1. Click on "Create Ads": On the Snapchat Ads Manager dashboard, click the "Create Ads" button.
2. Choose Your Campaign Objective: Select the goal that best matches your advertising needs, such as:
   • Website Visits
   • App Installs
   • Video Views
   • Engagement

Step 3: Set Up Your Ad Set

1. Ad Set Name: Give your ad set a clear, descriptive name.
2. Audience:
   • Location: Choose the geographical areas you want to target.
   • Demographics: Select the age range, gender, and languages of your target audience.
   • Interests and Behaviors: Target users based on their interests and online behaviors.
3. Placements: Choose whether to run your ads in specific sections like Discover, Stories, or within the Snapchat Camera.

Step 4: Budget and Schedule

1. Budget: Set your daily or lifetime budget for the ad set.
2. Schedule: Choose the start and end dates for your campaign, or set it to run continuously.

Step 5: Create Your Ad

1. Ad Format: Select "Single Image or Video Ad" for image ads.
2. Upload Your Image:
   • Image Specs: Recommended resolution is 1080 x 1920 pixels, with a maximum file size of 5MB.
   • Aspect Ratio: Use a 9:16 aspect ratio for best results.
3. Ad Copy:
   • Headline: Write a catchy headline that grabs attention.
   • Call-to-Action: Choose a strong call-to-action (CTA) like "Swipe Up" to encourage user engagement.
4. Destination URL: Enter the URL where you want to drive traffic.

Step 6: Review and Launch

1. Preview Your Ad: Ensure your ad looks good and functions correctly across different devices.
2. Launch Your Campaign: Once satisfied with the setup, click the "Launch" button to start your campaign.

Tips for Effective Snapchat Image Ads

• High-Quality Visuals: Use sharp, high-resolution images that stand out.
• Engaging Content: Create visually appealing and engaging content to capture the audience’s attention quickly.
• Clear Branding: Ensure your brand’s logo and colors are prominent and consistent.
• Strong CTA: Make your call-to-action clear and compelling to drive user interaction.
• Targeting: Utilize Snapchat’s detailed targeting options to reach the most relevant audience.

By following these steps, you can effectively run image ads on Snapchat in 2024, leveraging the platform’s unique features to connect with your target audience and achieve your marketing goals.