How to Run Ads on Facebook and Instagram in 2024

Running image ads on Facebook and Instagram can significantly boost your brand’s visibility and engagement. Here’s a step-by-step guide to help you create and launch image ads on these platforms in 2024.

Step 1: Set Up Your Meta Ads Manager Account

1. Log in to Meta Ads Manager: Go to adsmanager.facebook.com and log in with your Facebook account.
2. Create an Ads Account: If you don’t already have an ads account, follow the prompts to set one up.

Step 2: Create a New Campaign

1. Click on "Create": In the Meta Ads Manager dashboard, click the "Create" button.
2. Choose Your Campaign Objective: Select the goal that aligns with your advertising needs, such as:
   • Awareness
   • Traffic
   • Engagement
   • App Installs
   • Video Views
   • Lead Generation
   • Conversions
   • Sales

Step 3: Set Up Your Ad Set

1. Ad Set Name: Provide a clear and descriptive name for your ad set.
2. Audience:
   • Location: Specify the geographical locations you want to target.
   • Demographics: Choose the age, gender, and language preferences of your target audience.
   • Detailed Targeting: Add interests, behaviors, and other demographic details to refine your audience.
3. Placements:
   • Choose “Manual Placements” to select Facebook and Instagram specifically.
   • Ensure placements like Feed, Stories, and Explore (Instagram) are selected.

Step 4: Budget and Schedule

1. Budget: Set either a daily or lifetime budget for your ad set.
2. Schedule: Choose the start and end dates for your campaign or set it to run continuously.

Step 5: Create Your Ad

1. Ad Format: Select “Single Image” or “Carousel” for image ads.
2. Upload Your Image(s):
   • Image Specs: Recommended resolution is 1080 x 1080 pixels for square images, and 1080 x 1920 pixels for vertical images.
   • File Size: Ensure the image size is under 30MB.
   • Aspect Ratio: Use a 1:1 aspect ratio for square images and 9:16 for vertical images.
3. Ad Copy:
   • Primary Text: Write engaging text to accompany your image.
   • Headline: Create a compelling headline that captures attention.
   • Description: Add a brief description if needed.
   • Call-to-Action (CTA): Select a strong CTA such as "Learn More," "Shop Now," or "Sign Up."
4. Destination URL: Enter the URL where you want to drive traffic.

Step 6: Review and Launch

1. Preview Your Ad: Check the ad preview to ensure it looks good across different placements and devices.
2. Launch Your Campaign: Click the “Publish” button to start running your ad.

Tips for Effective Facebook and Instagram Image Ads

• High-Quality Visuals: Use clear, high-resolution images that are visually appealing.
• Engaging Content: Ensure your ad copy is compelling and relevant to your audience.
• Consistency: Maintain consistent branding across all your ads to enhance brand recognition.
• Clear CTA: Use a strong and clear call-to-action to drive user engagement.
• A/B Testing: Test different images and ad copy to see what resonates best with your audience.
• Targeting: Utilize Facebook and Instagram’s detailed targeting options to reach the most relevant audience.

By following these steps, you can create and run effective image ads on Facebook and Instagram in 2024, maximizing your reach and engagement on these popular platforms.